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ECO cleaning
Franklin Design | Fri, 02/22/2013 - 20:40
Brief from client
note I am looking for some advice on how I can improve this logo
Ya, it's not too bad at all.... I get the green (ECO), I can read it pretty well... ummm I think the only criticism I have is with "cleaning service" underneath. Maybe extend the letters to the full width of ECO above? I'm can't put my finger on it, but it's lacking ONE thing for me and I'd give it thumbs up across the board. Even if you leave it as is, it's still a good job :)
I like the typography and colours. I'd agree with the tasmanian devil with regards to the lower text. Increase the tracking and possibly font size a little. There's something about the main symbol that doesn't quite look right to me, especially where the e and c meet. If the letter sat on top of each other from left to right?
I have to agree with the fine eye of kisspolo about the finish. those things are gonna follow and haunt you later if you don't solve them now. so kerning is in order to be done better and the symbol to be adjust in a proper way.
5 Comments
Ya, it's not too bad at all.... I get the green (ECO), I can read it pretty well... ummm I think the only criticism I have is with "cleaning service" underneath. Maybe extend the letters to the full width of ECO above? I'm can't put my finger on it, but it's lacking ONE thing for me and I'd give it thumbs up across the board. Even if you leave it as is, it's still a good job :)
I like the typography and colours. I'd agree with the tasmanian devil with regards to the lower text. Increase the tracking and possibly font size a little. There's something about the main symbol that doesn't quite look right to me, especially where the e and c meet. If the letter sat on top of each other from left to right?
The idea is maybe good, but -for me- the symbol needs a little more finework: try to adjust the corners of the letters to eachother.
Watch out for the kerning in the underneath text.
I have to agree with the fine eye of kisspolo about the finish. those things are gonna follow and haunt you later if you don't solve them now. so kerning is in order to be done better and the symbol to be adjust in a proper way.
Like the symbol but agree it needs more detail work around the intersection areas.