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Edan Surf

Brief from client 

this is a logo created for a class project at my university, is a fictional company created by my call EDAN SURF and is related to the world of surfing.

Was made in Illustrator CS3.

I did the illustrations on one page letter then vectorize in Illustrator CS3

12 Comments

Stephen Fitzgerald's picture
405 pencils
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its pretty clean, looks as if your missing some 3d lins on the periods and parts of the e and s from that angle.
I think as a full color logo this is pretty cool.

tazmanean_devil's picture
43 pencils
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Overall, it's a very cool logo.... but as I look more closely at it, I'd say there is a few things to clean up. I'm not thrilled by the water splashes or how many you're showing. Simply the splashes and maybe have 1 or 2 on each side of the surfboard. I also find the monster/shark wayyyyy too detailed. I'd also lose the blending on the E and S. Monito is right, you're missing the 3rd dimension on the periods as well.

2423media's picture
163 pencils
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This is very nice although extremely detailed. The main comment about this version is that the left leg seems to be cut off by the board shape. If you were going to use this as a brand (especially of a small size) you might want to come up with a simpler version, perhaps using more silhouette than detail. All in all a good job.

hueroth's picture
247 pencils
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too much detail - is an illustration already. Go simpler and cleaner, this logo would loose more than half of it's individuality at smaller scale. The expression of the figure would be one of the first. Minimalism is good for logos, try some.

Gigafrost's picture
63 pencils
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Agree with what everyone else has said. Try to simplify :)

oscarthegrouch's picture
94 pencils
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It's a funny thing, pretty good drawing but it would not work as a logo. As others said it's too detailed which means it would not print properly in small sizes, the details would get lost. Also as the orientation is diagonal, you would meet many troubles using it as a logo. The colors look RGB which means they would change a lot in print. Because of the dot the two letters got too far from eachother, thus the surf got broken. Besides these...I know you wanted to do something scary but people like to look at pretty things so you might consider pushing the thing more on the funny side:)

STKJohnboy's picture
31 pencils
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Yeah...too much detail on the monster thing, your eyes are totally drawn towards it, distracting from the purpose of the exercise. I don't think you need the periods at all, they just look odd. My main concern is the lettering, the ES doesn't stand out. After all, its a logo and we are promoting the name of the company, maybe make it red or something.

geracao ideias's picture
269 pencils
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I like the idea, but i think there are to much details. Try to keep it simple.

Theo Brockmann's picture
121 pencils
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Cool surfboard, just add some more 3d lines that are missing, but the monster is way too much detail. - play with darker colors on the monster.

thecuraga's picture
52 pencils
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This logo is kind of painfully 90''s looking. per above, make shark simpler, make gradient effects on surfboard better, work on the water around the surfboard, right now it's unneeded, either make it a big effect or don't put it in at all. Also, his goatee looks like a merkin, you should work on the placement of that. Also Also, why do his feet have thumbs?

saraqroxy's picture
165 pencils

I gotta agree with what was said above me- this looks really REALLY 90's to me, and it's too detailed as far as I'm concerned.

I don't see it as a logo, but it might work in a children's book (circa 1994)!?? I honestly can't give any critique other than that because I can't get past how dated it feels... But maybe if it was simplified a LOT and then modernized somehow!? But it IS a good illustration, I'm not saying there's not some talent here- just maybe not to my taste.

Minona's picture
2 pencils
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Sorry, this is not a logo! Is an illustration, or something like that.

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