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Engineering Company Logo - input needed

Brief from client 

Brief: Trustworthy, Reliable, Innovative, Engineering & Commerce Company .
Requirement: Simple, clean, clear, easy to understand, memorable and distinctive.

Hi!

This is a software engineering firm, so I've chosen square brackets to form letter E to represent "Nesting endless array of engineering".

Nesting: One inside another.
Endless: Two open ends in letter E
Array: Square bracket in programming
Engineering: Letter E.

Input & comments are needed.
Thank you.

6 Comments

hueroth's picture
247 pencils

the logo is too flat and says nothing to someone outside the business. For me is just a logo that would pass without eye contact. Try to play more, i am sure that what you said in the description can be combined with what you have in brief, but you gotta play more.

Zander7351's picture
10 pencils

You wouldn't be able to tell that they were square brackets until you said they were. The logo needs to catch the eye because at the moment like hueroth said my eyes would just glaze over this without giving it a second of attention, i would say start over, get you sketch pad and a pencil and see how many different logos you can come up with then once you have done this go to your computer and move on from there. Also it needs to say "software engineering" not just engineering as that is a very general term

Good luck! Hope his helps

unterm rad's picture
91 pencils
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I like the idea of nesting the shapes within each other, and I think this is going places. But I think the perspective needs to be more exaggerated. It's too subtle now, especially without the corner lines or shading on the faces. I don't think you need these lines or shading, but id the vanishing points of the perspective were drawn back further it would be more apparent visually.

I don't like the combination of font with symbol in "Engineering" below. I'd go with all caps, and a very square font.

Also, what is the name of the company? Is it just called "Engineering" or is it "E Engineering"... Either way is seems strange.

Shawali's picture
1379 pencils
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Sorry but this not working at all.

I have no idea what the symbol is supposed to represent and I really don't see any bracket. As Unterm rad says, the angles are not strong enough. As a result, it looks totally uneven.

The font is really weak and badly kerned.

Globally it feels like you didn't sketch anything beforehand, you didn't study the shapes, angles, proportions, etc. and that you went straight to Illustrator. Let go of your mouse and just draw a few hundred ideas.

Good luck!

ceepie's picture
15 pencils

I'm very thankful for all of your constructive comments. Sorry for the confusion as the name was not in place earlier.

I'll certainly digest more and think harder, and I would appreciate a lot if you could share more idea for the other approach I attach here. Truly welcome more comments on both approaches. Many thanks.

Shawali's picture
1379 pencils
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This logo looks way better. Make a new post.

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