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Fast Coffee

Brief from client 

It will be for myself so no brief.

Logo for a coffee company. I wanted to display the speed of the service on the logo. I may change the name later. Please tell me what you think about it.
Thanks

10 Comments

kobewatsonuk's picture
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I really like the bolt through the coffee bean, it works really well.

The only thing I am not fully sold on is the type used. I'm not even sure I can articulate as to why, to me it feels like it isn't up to the quality of the icon/bean/bolt idea.

A logo is only part of the brand but this feels like a good start, in my humble opinion.

Hullajelolt's picture

Thank you for your feedback, appreciate it :). What kind of font would you use? I wanted something airy that matches the logo.

kobewatsonuk's picture
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That really is my own take on it.

Possible one of the following fonts below...

https://www.myfonts.com/fonts/nicolasdesle/pantra/
https://www.myfonts.com/fonts/radomir-tinkov/ridley-grotesk/semi-bold/
https://www.myfonts.com/fonts/paratype/futura-book/futura-demi/

All 3 of these feel slightly more modern.

Hope that helps...

Hullajelolt's picture

That's not the fonts that you suggested but somewhat similar. And thank you for your time and feedback again :)

kobewatsonuk's picture
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As stated, I really like it, fits really well with the coffee bean.

If you have 2 minutes can you critique the Stage Digital logos? Even if it's just which do you prefer?

All the best with the logo. Again, I love the idea.

Shawali's picture
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I do like the symbol. The slightly off center thunderbolt is pretty cool.

About that font, it's not bad per sé, but I'm pretty sure I've seen on anther famous logo, but I can't put my finger on it for some reason.

I would slightly reduce the size of the symbol.

Good job!

j.o.y's picture
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Hate to play "Devil's Advocate" here, but I really liked the original font choice. I think it is just enough playful to go along with the symbol- which is simple yet clever!! =)

Hullajelolt's picture

Thank you all for your feedback, really appreciate it, I will take it into account :)

ErinsSonicYouth's picture
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So, I like the idea. However, the symbol itself could use some simplifying and some smoothing. It isn't a bad symbol, but I think as far as a logo goes, you could make it better, while still keeping the lightning bolt through the coffee bean idea.

I do not like the font. It looks like a mix between a child's shoe company and an african safari company. I would keep shifting through different choices. A good website to use if you're short on cash is losttype.com. They work on donations, but you can download without donating.

Shawali's picture
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This =)

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