Fly Restaurant
fabriciocosta.work | Sun, 08/17/2014 - 02:24
Brief from client
Restaurant located in Brasil especialized at salads and vegetables, beyond have more than 40 dishes and meats variety. The cube was inspired by the space where the restaurant is. Sits in a corner shop in a mall. The Mint leaf symbolizes healthy and natural food.
4 Comments
It honestly looks like the very first idea you came up with, and instead of sketching, you went right to the computer.
The typefaces, if they are even so, are not good. They are too thin and look like they were hand-traced with a mouse instead of using an actual font. The "HEALTHY FOOD," you will never see when this is scaled down.
Advice: Start over with plenty of sketching first before ever starting on anything involving a computer. You're current attempt is simply not good.
Nothing more to add to what Heymie just said.
Now it"s all about inspiration and sketching.
Thanks for the observations and the entendeo typographic concerns and even the sight of a possible disclosure. All this, with exception of writing "HEALTHY FO and D", was done by hand, drawn with all the traits. The mint leaf, letters, all done by hand. Not like to use sources to give a title, create titles and a source for these, for me, is creating source, a random source, in this case, would be the creation of another person. Was intentional fine traits, because the food is prepared lightly, carefully, so fine lines to form the source. The art for this "market" as well as Mars this to my grandparents. Or think about art and originality and try to be more. Thank you.
It's admirable to create everything by hand, but unfortunately, in the end with your mark, it comes across as amateurish and sloppy. There is no shame in using a pre-made typeface, that's what they are there for. It will give your mark a much more consistent look and feel, and quite frankly, it will just look better. You have some good ideas about using foods found in nature with a cube, especially if the cube-shaped building is recognizable in that neighborhood. The idea simply needs to be developed further.