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Forum Investment Group

sargent240 | Fri, 06/09/2023 - 23:41

Brief from client 

Logo for real estate investment company, Forum. The company is considering a re-design and we are hoping to receive feedback on what things work/don't about the current design to help us determine whether a rebrand is needed or not.

1 Comments

Shawali's picture
1379 pencils
Shawali | Mon, 06/12/2023 - 17:04
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I kinda read "forlim" or "forlin".

Playing with the characters like that as gets in the way of legibility.

The symbol can definitely use some work done although I really like the slightly rounded edges. But the 2 Fs look like an afterthought.

I'd love to see the final redesigned logo.

Version history