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Foundation logo

Brief from client 

Philanthropic foundation.

3 Comments

Mona Bolin's picture
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My first suggestion would be for you to visit www.myfonts.com, where you can write the word(s) you want to include in your logo and see how those work in different fonts (they've got thousands), and draw inspiration from there.

Another thing to draw inspiration from is the definition of philanthropy:
"A philanthropist is a person, usually wealthy, who makes some or all of his money available to charitable causes". What would characterize such a person or foundation? I would say: warm, giving, generous etc, etc. Those are things you should try to communicate in the logo in form of colors (warm, feel-good colors?), typography and - if enhancing the logo - a symbol.

As it is now it looks very childlike, and the color combination do not communicate warm/generosity to me. Also, I understand the idea with the big green circle to represent "global", but another circle, i.e. the "o" inside it almost makes it look like an eye lobe. Maybe let the o represent the globe somehow instead (if you can make it work).

Anyways, this is a no-go for me. I believe you can do much better so wipe your art board clean and start over ;) Go, go, go!

saraqroxy's picture
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I agree with a lot of what Mona said- the colors in particular are too bright (colors never print as bright as they appear on a screen!), I don't like how the whole thing is put together (it kind of looks like 'foundation' is just plopped under the rest of it as an after thought), and I think you could definitely choose some better fonts!

I too would suggest that you go back to the drawing board and just start over. This logo doesn't really say anything about the corporation that it's representing. It's not clean or clever enough- I think you should spend more time on creating the new one!

razerrath's picture
32 pencils
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Did you try to symbolize anything? I can't recognize any sense in the graphic. And it is hard to read either.

My opinion: "Insert new coin. Better luck next time!"

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