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Gizmo (design shop)

Brief from client 

I need to create a brand for a design shop/store, which sells daily usage things made by industrial/graphic designers.

I've got one and a half different ideas for the brand.
-One is the teapot that it's a very common object which contains the functionality given by the designer.

- And the other half idea it's the brain, but im stucked there. (I think that im making a big rookie misstake there, because i really like the symbol i've made but it doesnt communicate the entire idea. Any help with the idea on that? Thanks!!!)

7 Comments

Maam Pope's picture
14 pencils
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Love that dude !

the teapot is really boring, this is a fancy fresh design!
to solve the problem u can maybe let some things get out of the brain...maybe slime connects them to the brain ore some drips???

idarcangelo's picture
1 pencil

Thanks a lot! I will try that.

Stephen Fitzgerald's picture
405 pencils

Lol I like thos one... I do not think the scribbly font matches the smooth brain but i like it! :)

Shawali's picture
1379 pencils
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I do like it too. I would spend a bit more time on the hand made font though. The G is a bit too thin and the Z is too wide.

But anyhoo, good work =)

idarcangelo's picture
1 pencil

Thank for your comment! I totally agree with you, im reshaping those letters.

idarcangelo's picture
1 pencil

Here it is with the adjusted font, more proportional and with some evil edges gone.
Also I add a subtext (means "intelligent design") to reaffirm the brain symbol and link it with the design part.

amkay's picture
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good idea, you've tryed to flip the Brain as the i-point?

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