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Harvest Family Fest 2015

Brief from client 

Harvesty, clean, modern, kid friendly, family friendly, used to promote people to donate candy and come to the festival

Another iteration with much less elements.

9 Comments

cooperads's picture
196 pencils

Just curious, is the swirl thing a sucker...I don't get candy from that at all. As a matter of fact, it looks more like a snail. I do like the colors, though.

Gigafrost's picture
63 pencils

Thanks for the feedback! I can see how it would look like a snail. But yes it is an abstract piece of candy or some sort of sucker.

Waffles's picture
233 pencils

If it was two colours it might be more noticeably a lollypop. Something to try at least! :D

xKillswitch's picture
424 pencils
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I think it just needs some minor tweaking at this point. I don't care for the side leaves, and I think the symbol could be a bit more apparent. Love the colors, though.

Gigafrost's picture
63 pencils

Thanks man! Will go ahead and remove the side leaves and update the symbol a bit.

darkreixor's picture
76 pencils
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overall it's not bad. i love the choice of the colors.

the kerning on 2015 looks waaaay off! not sure if the leaves on each sides of the text are necessary. I would blow the symbol a little bigger

fredrg's picture
84 pencils
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And the F-A in FAMILY. A lot of fonts don't have proper kerning pairs, especially the newer ones (although I have yet to find a set of Futura with good pairs). So don't trust the font to do it for you, many designers don't include them. I'm starting to wonder if they even teach about kerning or any other font related crafts in design schools anymore.

Other wise good start, like the colors (nice pallet looks fallish without the usual orange and brown), don't like the extra leaves on the ends and the candy looks a little too close to the Target bullseye, maybe try a couple of the wrapped pieces from your earlier version.

Gigafrost's picture
63 pencils

Good point there. I didn't even notice until you mentioned that. Thanks man.

Gigafrost's picture
63 pencils

Good points thanks!

Version history