Hecho a Mano (Hand Made)
pigmenta | Fri, 11/23/2012 - 22:25
Brief from client
Hand made food, not industrial food, organic food, made with non conservatives ingredients. Food made with the traditional ingredients at classical cooking style.
Logo for a food products brand. The logo describes a tablecloth (classical squared tablecloth) with name on it. Hecho a Mano means Hand made, refers that the food products is hand made. Kind of craft work on food, delicious food made with all the necessary care to the public.
5 Comments
I hope you can criticise constructively this logo.
MUY BUENO AUNQUE POCO DUCTIL PARA LA IMPRESION MUCHO RUIDO Y EXCESIVOS COLORES PERO ME GUSTA MUCHO . MUY CREATIVO .
The idea is an interesting one. However there are a few issues that can be addressed here:
Firstly your font is kind of awkward looking, I don't mean this in a mean way of course but the fact that you have upward bending font over a downwards bending rectangle shape breaks up the logo's outer shape and may bring a bit of confusion to some viewers, especially since its on a more 2d "table cloth". You also have drop shadows and gradients that are quite distracting, you can definitely come off with a stronger and less generic piece if it was a simple flat color. It also looks more modern and clean overall.
That font also can be changed because it reminds me of the "typical hispanic font" that I ALWAYS tend to see on more of the hispanic logos. I think it would be nice to see something not so generic every once in a while. Maybe you can check out fontsquirrel.com or losttype.com or just google "Awesome Mexican logo brands" if you would like to appeal to that group of people in a more positive and attractive way.
Nice examples: http://ninjacrunch.com/30-inspiring-restaurant-and-dining-logos/
Remove all shadows and gradients, leave it flat, and I would even do away with the table cloth UNLESS you plan to make those squares 10x bigger in the design. Fewer and larger plaid squares may have a nice little sense of detail but still be simplistic and recognizable. Imagine if this was any smaller, your table cloth would just look like a pink blob with no detail, so be careful with that.
The sub head probably can also use a different serif, but it doesn't really bother me as much as the purple text, which should be equally sized as well mind you!
Overall keep working at it, I think you may come up with something way more creative in the symbol and type :D
Wow totally agree with gigafrost , i like the idea but tooooooooooo many colors !! i hate the gradient , and shadows , really u need a way simpler font
I like the idea but get rid of that horrible gradient and drop shadows. It totally kills the "vintage" feeling you're looking for. The background and the subtext are great.