House Solution Services
BitPix3l | Sat, 12/01/2012 - 16:20
Brief from client
House Solution Services(or HSS) is a company that does renovations and repairs on houses. The client has had a couple of logos designed by others, but he was completely unsatisfied with all of them. He pretty much gave me the freedom to do whatever I wanted with this design, and he gave me little to no direction, which isn't necessarily a bad thing.
House Solution Services(or HSS) is a company that does renovations and repairs on houses. I created the logo using Illustrator cs5, and this is my second time utilizing the perspective grid. I'm pretty happy with it for the most part, but I feel like it may be lacking in some areas, more specifically the color scheme. Let me know what you guys think.
4 Comments
I think your idea has some definite promise, but there are a few things that stand out in regards to cleaning it up and making it work.
For starts, I like how you utilized the perspective grid, which I normally wouldn't say! I think the main shape you've got going so far is good, but it needs to be simplified.
- I'd remove the lines you have representing the siding up above, and maybe even the circle up there too.
- I'd remove all gradients- off of the roof, off of the main text.
- I'd also remove the little dot from the H- I'm assuming that's supposed to be a doorknob but it's just unnecessary/confusing.
- Lastly, the font for the company name. I'd try something more structured, and I'd maybe do all caps, or at least small caps. I think it'd be more solid if they were all more the same height, and didn't have any dots on the i's, etc. And if possible, size the font down a little so that it's not extending so far past the house. !?!
If you like any of those ideas do 'em up and toss a new version on the critique page!
@saraqroxy Thank you for the critique! Very constructive criticism. I was a little on the fence about the siding lines at the top and the doorknob, so I will remove them.
I will play around with a few different fonts, and see how the client feels about that. The original concept for the business name at the bottom was intended to look like a picket fence of sorts, which is why it extends a little farther from the house, but I'm assuming it didn't portray that very well, so I think shortening it would be a good idea as well.
I will run these ideas by my client to see what he thinks, and I will upload any revisions to the critique page. Thanks again for a wonderful critique!
Hey no problem!! That's what we're here for! :)
Group hug!!!