ICE CLEANING
Backtodolls | Fri, 02/13/2015 - 11:31
Brief from client
The customer wants to emphasize the technology of the ice processing cleaning. That's why I wanted to use the chemical symbol of the ice that is represented by a 6-pointed star or a hexagon.
The following proposal is inspired by the words definitions and especially the art of phonetics. I wanted to make a connection between ICE and his "metaphorical" pronunciation CLEANING.
Thank you very much for your comments
6 Comments
Is the customer using dry ice (carbon dioxide) or water ice? I really liked the ideas you had in the previous versions, but while water ice forms six-sided crystals, dry ice crystals are square cubes.
This new version doesn't work at all. The "i" is awkward and clumsy looking, and the fonts don't pair well. Also, spelling "cleaning" hypothetically irritates me in that it insults the intelligence of the audience, as though they don't know how the word is pronounced.
"Hypothetically"? C'mon autocorrect. Hyphenated.
Thank you for the comments,
As regards the phonetic "cleaning" the idea is not to aprendre people how you pronounce the word.
The idea is to make the connection between the cause and the effect - ICE is not pronounced [Ahys] but [klee-ning] - but apparently it doesn,t works
Yeah, I have no idea where you're going with that idea either. I'd go back to the hexagon idea, or start sketching new examples.
i don't get the "klee-ning" either, the I of ice looks like it's lower case it's kind of weird :S sorry
It definetly does not work. I will explore other options. I really appreciate your feed back that I find very pertinent. it helps me a lot :)