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iwater

Surani | Fri, 03/07/2014 - 11:08

Brief from client 

Logo for the 'iwater' project, which is an initiative for water conservation.

4 Comments

Alexi Vasiliou's picture
54 pencils
Alexi Vasiliou | Fri, 03/07/2014 - 14:58

Quite good, but do you have more information?
That's not a brief, more of a title
What inspired it? etc...

jon_askill's picture
49 pencils
jon_askill | Fri, 03/07/2014 - 15:57
Idea
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Symbol
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No offence to you Surani but why does every other frickin brand now have to have an 'i' at the start. It grinds my i-gears. ;)

Think the 'i-water' tagline is too weak and faint.

I also think it looks like glasses/specs from afar.

I quite like it overall, but it feels like it lacks communication of the 'iw'. Or am I just affected by the new 'itv' id.

Alexi Vasiliou's picture
54 pencils
Alexi Vasiliou | Fri, 03/07/2014 - 17:08

Damn, that's what I was going to say, but thought I would leave it for my next comment, lol.

Bloody good article about it here - http://www.logodesignlove.com/itv-logo
This shows that professional designers don't use a computer until they've done a heck of a lot of sketching. I'm not a huge fan of the logo, but admire the work and thought behind it.

chodatt's picture
chodatt | Fri, 03/14/2014 - 19:03

Not a fan of the colours. Standard blue and washed out looking. The position of the text is too close to graphic. The logo overall is good. It caught my eye.

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