JAR Computer
Chocky | Fri, 08/10/2012 - 14:32
Brief from client
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9 Comments
I sincerely hope that you're looking to replace that, 'cos it ain't right.
Why not tell them why?
Because it's slightly humiliating to be told that every aspect of your design is flawed.
With that shade of blue, I genuinely thought that it was just an old logo being uploaded out of interest.
That's how we learn, a designer is going to take a lot if humiliation in their career they better get used to it.
But now that I look at it again I think this might just be spam to get clicks into the website, you might be right about the old logo.
Yeaaaaaaaah this isn't lookin' too good. Not very original/interesting, the font wouldn't be on my list of choices, the line connecting to the 't' is just kinda... "why!?" - I think you should start over! Fresh ideas!
my advice is to put smaller pictures when you use that kind of colors, i cant even look at it, it burns eyes. The logo doesn't say computers at all but this is not the problem. Use a solid font, (massive with only round shapes, not combined square shapes with round shapes like this one) I know you did it but this is not fit for that, you can put the line between the "jar" and "computers" but here you did it wrong (do not interfere the line with the words), computers is got to have a fade color or less solid than jar. Perhaps , but not mandatory, add a symbol and integrate it with the words.
I don't like the chosen font at all. And the horizontal line doesn't fit to the words.
I'm not that opposed to the font you have chosen, but if you are using an identifiable font like this in a logo, change it around a little bit to make it your own. On the color, study up a bit on RGB and CMYK, or talk to your printer to see why bright RGB colors will not translate well to print without special (read expensive) inks. Here is an idea of what I mean:
Jar – computer? Hmmm...