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Kapricho, Moda Eterna

ideasfan | Sat, 07/21/2012 - 23:23

Brief from client 

This is a brand for women's casual clothing: KAPRICHO,
Slogan: Moda Eterna.

6 Comments

ideasfan's picture
14 pencils
ideasfan | Sat, 07/21/2012 - 23:25

This is a application:

Ohpex's picture
1 pencil
Ohpex | Mon, 07/23/2012 - 11:09
Idea
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Symbol
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Typography
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Colors
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Typography and choice of color makes me think of a local pizzeria. The L is really far apart, keep the heart-shape but have it bounding everything. you could make this work!

geracao ideias's picture
269 pencils
geracao ideias | Mon, 07/23/2012 - 14:40
Colors
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Its not an L its a K eheheh

geracao ideias's picture
269 pencils
geracao ideias | Mon, 07/23/2012 - 14:49
Colors
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Bem... n a letra caixa fica uma combinação interessante, mas na impressão fica algo "pobre". Mas pelos vistos o cliente gostou e isso é que interessa.

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Mon, 07/23/2012 - 18:06
Idea
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Colors
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Great Idea, concept. But i dont think the heart works to well, its hard to catch the K and the symbol of the heart looks bad, maybe get a better heart shape? maybe another font too.?
it screams old lady clothes too..

2423media's picture
163 pencils
2423media | Wed, 07/25/2012 - 16:55
Idea
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As Monito said, the "K" issue is a big problem. Also, the dot of the "i" is really annoying. Try creating a dedicated "K" and work the heart into that.

Version history

  • Version 1

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  • Version 2

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