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Kayleighs Design

Brief from client 

Hello, I'm a student media from the Netherlands. I would like to have feedback on my personal logo.

Core values: Creative, dependable, highly Imaginative
Archetype: Innocent

2 Comments

ErinsSonicYouth's picture
80 pencils
Idea
updown

So much better. You're really getting there. With this shape, business cards could take on a really cool design as well, since its very easy to order perfectly square business cards.

Maybe it is just my eyes, but the word "design" seems to be in a kind of wonky font. Its throwing me off that only the D is capitalized, yet the "lowercase" words are just a tad larger than the D. I think that could be tweaked a bit. Also, make sure the spacing is even. I attached a screenshot to show you what I mean.

Shawali's picture
1379 pencils

Better indeed.

Watchout the kerning of the wordmark. With a script font, you got to be extra careful as the ligatures depend on a well adjusted kerning.

Look how each ligature doesn't properly and organically connect with the following character. And now the S is totally disconnected from the rest.

Version history

  • Version 1

    • I 100%
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.