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KINEX Logo

mitchell.volk | Sat, 08/10/2013 - 03:00

Brief from client 

Logo for my uncle who is making compression shorts that help with the hip movement in golf and tennis. He said he wanted it to show movement, but also be clean and simple. Any constructive criticism is welcome! We don't have a tag line yet, so that will be added in later.

3 Comments

MDCasino's picture
53 pencils
MDCasino | Sat, 08/10/2013 - 07:51
Idea
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I really like the E into the X effect. Its simple but not overdone and looks very clean.

That said, the font is certainly a strange one. I would entertain trying a different font. I mean, Its definitely unique which is good for a brand but that K alone is driving me crazy :D Its gutter is rounded on the bottom but sharp on the top. I'm not sure but see what other people think. Overall, I think its a great concept and execution.

mitchell.volk's picture
mitchell.volk | Mon, 08/12/2013 - 20:59

Thanks! Yeah I'll try out some different fonts. It's really bothering me too now that you said that. Thanks for the help.

lalobone's picture
lalobone | Fri, 08/16/2013 - 20:02

very goog

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