LE COUTURIER
shiftdo | Fri, 10/18/2013 - 00:10
Brief from client
Mona Mod is company that activity in iran also it's agency Brioni Italy and Zilli France in iran (http://www.brioni.it | http://www.zilli.fr).
Le Couturier is a french word, and in english mean THE FASHION, Le Couturier is a store based in Tehran, Iran that agency Brioni Italy and Zilli France in iran (http://www.brioni.it | http://www.zilli.fr),
in this logo used needle and thread that are symbol of fashion, tailor or couture, also if you look at the logo you can see Eiffel tower with its shadow.
8 Comments
I like where you re heading, but the whole logo is too thin. I would suggest make the font bolder or choose another one. If you scale up/down the logo, either way I don't know how much it will be readable. Let s see what others think. :)
Dear Allie,
Thanks for your comment, i accept your comment about font, but unfortunately, this font selected with client, but i will show this critique to my client ;)
First of, "couturier" doesn't mean "fashion" but "taylor".
The font is really nice, but the symbol is kind of killing it. The strokes are too thick and it's globally too prominent. As Allie pointed out, maybe you could scale it down a few notches.
Famédi? =)
Zenda boshen.
Dear Shawali,
Yes i understand "Fahmidam" ;-)
Thanks for your comments,
"Salamat Bashid"
Ramin
I think the overall composition is too tight. The type feels like it's under tension from the logo, and it looks like it's being squeezed into the space. If you have it between the logo (which I don't suggest) it should at least be spaced evenly. I'd get rid of the symbol below the type, and rework versions of the needle+Eiffel tower. They don't feel quite unified.
Thanks dear,
your comment is true, i will do it in my future edition
Ramin.
I agree with above comments and I'd like to also add that I feel the logo shape may cause you grief when designing on stationery and other applications. Overall, I think the symbol/needle extends too far from Le Couturier
thanks to you too for your comment,
you and other guys help to me so much.