logo

There is so little usable in this. I have no idea if those are just little dashes in the background or words...The dark lettering on the dark background just blends in. I wish I could say something positive about this, but I can't, it just doesn't work on any level.

I am sorry. There isn't anything redeeming about this.

You will get my list of things to do. For first logos especially.
1. Research. - Look at logos. A bunch of Logos. Then some more logos.
2. Brainstorm - Take the company name, as well as some of things that represent them. Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Dinosaur + cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until we see some sketches! ^-^

http://www.elleandcompanydesign.com/blog/2015/2/23/the-dos-and-donts-of-...

Start there...