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Logo Design

aeiidesigns | Sat, 11/12/2011 - 04:07

Brief from client 

Logo Design for AEII Designs. Critique and suggestions.

Finally working on developing my own logo.

7 Comments

splashster's picture
124 pencils
splashster | Sat, 11/12/2011 - 04:23
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It reads AEBesigns.
Bauhaus typography is not working very good here. Swashed serif tagline is clashing with the main text, mouse graphic is really ugly bitmap scan of something.
Drop shadow is totally unnecessary here and it makes letters blurry.
Pretty poor idea and execution. Try something different.

aeiidesigns's picture
aeiidesigns | Sat, 11/12/2011 - 05:45

Thanks... work in progress.

sam@swatt-design.co.uk's picture
13 pencils
sam@swatt-desig... | Sat, 11/12/2011 - 11:56
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I think I see where you're going with this, but needs a lot of work to get there. I would suggest taking the drop shadow off the AE - the colour difference is enough of a contrast. Change the 'D' to a proper D and not a reflection of the E - makes it read as Besign. I'd also remove the lining colour from inside the E and D, you don't need it. Definitely drop the 'mouse' scanned drawing. Lastly you need to find a supporting font for your strap line that compliments the main text, not detract from it. Try using a sans serif that is very basic (nothing fancy), that way it will fit in with the sans serif of the main text, but allow the main text to stand out because it's the font that's a bit funky.

botw's picture
224 pencils
botw | Sun, 11/13/2011 - 17:49
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I don't see an idea and the execution is a mess. Sorry for the harsh words.

aeiidesigns's picture
aeiidesigns | Mon, 11/14/2011 - 02:22

Thanks...It's a work in progress. It is what it is regarding your comments. That's the only way that anyone can really get better. Constructive Criticism.

aeiidesigns's picture
aeiidesigns | Tue, 11/22/2011 - 05:06

latest round of ideas... Let me know your thoughts. Thanks.

andrecoja's picture
andrecoja | Fri, 12/02/2011 - 10:14

try to "merge" the logo number 4 and 1, use the ball horizontally, that way you can read better the name of your company

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