Logo for a kitchen fitting company
simona_tiulea | Fri, 07/21/2017 - 10:46
Brief from client
I would really appreciate any input on this. The company's name is C Constantin Kitchen Specialist, it is a family business of kitchen cabinets design and kitchen installing.
5 Comments
This is much better than the previous version. It's clean and simple.
Just a couple little tweaks: The 'C's aren't centered correctly, they're just a bit off. The shapes are centered to each other, but they need to be centered to the circles they imply not the actual shapes themselves. This is a little hard to describe, so I've drawn some circles here. See how they don't line up right? Also, line up those two vertical bars.
Tighten up the centering on the text. The first and least letters of the main copy hang over the bar a little bit.
And the subcopy in the bar should be centered to the lower case letters, not the capitals.
Other than those small tweaks, I think this is really good and should suit your purposes well. Good job!
Thank you very much! This is so helpful! I will go on and make the adjustments.
You guys are great!
A couple other tweaks and design tips.
Your subfont should be a contrasting font to your main title font. So, for "We Love what we do", I would use either a serif font, or another style that will compliment Constantin. I would also capitalize "We", and lose the exclamation point. That may be my personal bias, but I've always seen exclamation points in logos as cheap and unrefined.
Major improvement since the first version! This has the proper hierarchy that version one was missing. And a nice type choice too.
Fix those little things mentioned above and you got it!