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Lounge Caffee

Brief from client 

An innovative space, a different concept to enjoy the coffee while being a space for cultural interaction of several artists. The signature logo stands for "on the origin of the senses". The objective was to create, above all, an icon that would be versatile in its use in merchandising.

8 Comments

Shawali's picture
1379 pencils
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Not bad at all. The symbol is really cool.

I think you may have mispelled "coffee" because that o looks like an a.

Also the composition isn't good (Ivan, we need that composition thumb!! =) It's all happening on the right. Try to center or have the symbol on the left to counterbalance the baseline.

Finally, I'm not a fan of the colors scheme. There's maybe not enough contrast, that brown is way to dark to fit that black.

Anyhoo, good work!

MDCasino's picture
53 pencils

The composition is wrong. I'm thinking maybe in the background. How's something like this...

Also It does read caffee, not sure if that's the font or if its misspelled.

mahayni's picture
195 pencils
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I like the symbol, but am not sure of the type.
Maybe try to centralise the symbol with text.

coreyjamalsao's picture
1 pencil

agreed

pikojogja's picture
1 pencil
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generaly is good but typograph not balance with symbol.

IMHO, typhograph color is brown with increase dark or with light of brown than color of symbol and "na origem dos sentidos"

chinopa's picture

Hello to all! I really appreciate all the comments. About typography, like to clarify what the client wanted, a mix of the words "café" (Portuguese) and coffee (English), so it is not a mistake, it is on purpose. I agree with the alignment of the graphics elements, despite being right-aligned is not well aligned, but in this case, I will correct the alignment and get a little closer to the center but not to stay centered.

Shawali's picture
1379 pencils
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You got to tell your client that everybody will think it's a typo.

If it's on purpose, you got to bring the focus on it.

coreyjamalsao's picture
1 pencil

Absolutely, I'll second that.

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