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Lyncsync

Brief from client 

Wants a logo to appeal to india china and us. That shows we connect people.Also that shows we connect business people along with casual friends.

Here is a concept logo for new project i'm starting. It has to do with putting people together based off there astrological signs for friends and business partners. Cant go into to mush detail about the specifics

Edit: now he wants a briefcase added to make it clearer that business connections are involved. Any idea if i should stick to my guns on this? and say "no"

7 Comments

mahayni's picture
195 pencils
Symbol
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I think the tips of the S are looking like a mistake, can you do something about it?

Onestoptekshop's picture
10 pencils

could you explain a little what you mean there peoples head so need the indents under chin maybe shrink middle so ends are more proportioned

Shawali's picture
1379 pencils
Idea
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Symbol
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Typography
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Colors
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I see a missed opportunity here, may that's just me. But I'd go straight for the ying yang black and white thing.

Onestoptekshop's picture
10 pencils

That was my original idea but client wanted them to look like two people originally i did this one
Edit: colors aren't set i just like to work in these two colors for easy contrast on my eyes.

hueroth's picture
247 pencils

the overall impression it s that the symbol goes apart, that makes the whole logo to look like that because of the typeface.

Onestoptekshop's picture
10 pencils

please explain more what you mean hard time understanding

hueroth's picture
247 pencils

readabitliy in a symbol (letter, yin and yang or whatever) is about the capacity of the reader to connect the elements of the symbol in a coherent way. When the elements are too close or too far from eachother the readability starts to drop down until is no more readable. One of the impressions when one of the above occurs is that something goes in one direction and something in another and this happens in this case. The symbol literally has not enough consistency for the surface it covers, like you put less butter on too much bread. Connecting the elements in a more solid way will help.

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