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MGS Venture Management
miguelgomezs | Tue, 07/03/2012 - 19:10
Brief from client
Venture Consulting firm dedicated to grow and advise new businesses. The Goldman Sachs of small businesses
Solid gold letters, text only for professional feel.
Company focuses on advisory and consulting services for start-ups.
The kerning on the top letters is really bad, either space it out a little or actually take the time in illustrator to merge the letters into one shape seamlessly. If you worked on it I think it would be alright for the direction you're going for, it does remind me of money.
I agree with the others about the letters needing to be fixed- it looks like you just kerned them together in a rush. As for the colors- I'm never a fan of yellow fonts and maybe you were going for a coin color, but to me it's just too brassy and almost hard to read. Last thing - I'd make the text below much darker to make it pop, make it feel more rich!
3 Comments
It looks like you altered the top font.
The kerning on the top letters is really bad, either space it out a little or actually take the time in illustrator to merge the letters into one shape seamlessly. If you worked on it I think it would be alright for the direction you're going for, it does remind me of money.
I agree with the others about the letters needing to be fixed- it looks like you just kerned them together in a rush. As for the colors- I'm never a fan of yellow fonts and maybe you were going for a coin color, but to me it's just too brassy and almost hard to read. Last thing - I'd make the text below much darker to make it pop, make it feel more rich!