Michael J.Lewis Abstract logo 1st draft
ualbert | Sun, 02/14/2016 - 13:12
Brief from client
The client is a Fine Artist, who paints mostly landscape or Native American images. He wants to launch his company and wants a logo that he attach to his business.
I was asked to create a logo from this sketch for a Fine Artist's business.
5 Comments
I have no idea what that mess of letters is supposed to say.
I could figure it out if I wished to, but only because this is on a logo critique site.
Otherwise, I wouldn't even try if I saw that.
The last thing you want is a logo that will cause car accidents as people try to figure it out.
So, no. This text isn't working.
Also, that symbol is much too complicated (as is the other one), but not in the right way. It is a mess. Non isartllcs need to understand what this is as well as people that are isartllcs.
I think it is « Michael Jewis Art LLC . . . 50, 50, 100 in roman ?
Lol!
That is what it says, yes.
I still would have driven into the back of the truck it was written on trying to figure it out though. :)
I think that if you grab one/two elements that you used (like the circle and the rectangle) you can do a very simple (yet representative) logo that actually works. Don´t forget that the point is to make a logo, not a illustration. The typography does not work , it is unreadable,visually confusing and just unpleasant to see.
I understand that you were submitted a vague brief to start with, but this isn't working at all.
It's everything a logo shouldn't be. Overly complicated, random, cryptic and unreadable. It doesn't retain any artistic quality that could in some way grab the attention.
I must say I find it weird that a painting artist would ask someone else to create a logo. Isn't it what signatures are for?