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Missal Creative

benjaminhowesdesign | Thu, 02/02/2012 - 09:36

Brief from client 

Athens, Ohio based start-up creative agency.
Needed to portray the ideas of inspiration, timelessness, and creativity.

9 Comments

samuelfish's picture
8 pencils
samuelfish | Thu, 02/02/2012 - 17:01
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There's some extra space in Missal.

Tracking for CREATIVE feels uneven.

Is Missal a surname? If they're using the word to reference an actual Missal, it should be apparent in the symbol. Right now it looks like an 8-bit muted explosion.

splashster's picture
124 pencils
splashster | Thu, 02/02/2012 - 18:01
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I don't see inspiration, timelessness or creativity here, sorry.
Back to the drawing board but before you do, try to get a real creative idea you can play on.

Auk's picture
Auk | Thu, 02/02/2012 - 19:05

this doesn't come off as "creative" to me.

benjaminhowesdesign's picture
3 pencils
benjaminhowesdesign | Thu, 02/02/2012 - 20:27

Missal, not missle. Look it up. It's a book for the liturgical year in the Catholic church. The symbol is a subtle association with Catholicism and the 'spark' as it were signifies that inspiration.

G13Design's picture
144 pencils
G13Design | Thu, 02/02/2012 - 21:09
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Sorry, but I think you failed to successfully resolve the requirements of the brief:.

benjaminhowesdesign's picture
3 pencils
benjaminhowesdesign | Thu, 02/02/2012 - 21:43

I appreciate your critique, but I disagree with your opinion. However in your opinion what would you suggest to satisfy the brief?

G13Design's picture
144 pencils
G13Design | Fri, 02/03/2012 - 00:43
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Not to be argumentative, but there is an easy way to get to the bottom of this.

Describe & Explain each element of your design and why you used it...and how that solved the requirements set out in the design brief.

If you can do that with solid reasoning.. we may understand the design better. But, as it is- I wouldn't be able to tell you why that symbol was used or why you chose these type faces, colors, etc. So, it fails from a designer's (this designer at least) view point.

luenib's picture
114 pencils
luenib | Fri, 02/03/2012 - 00:31
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Way off the mark.

Everything is mute in this design, nothing communicates a thing. That asterisk might be the Sun, a start, or a flower, or anything. Fonts don't match.

natalicdesign's picture
1 pencil
natalicdesign | Tue, 02/14/2012 - 19:39
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I think you are on a good path but the Missal font has got to go. I would do some refined version.

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