Mr.Taco
Valhall | Thu, 02/06/2014 - 23:24
Brief from client
Preview for a Mexican Restaurant Logo
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Version history
Version 1
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8 Comments
Nice work.
I think some of the highlights/lines aren't necessary, as it's quite complex. The angle of the text might be awkward when using it in the future, so maybe a shallower angle might be better.
MR TACCCCOOOOO lol
Fun name and logo, i like ! i do not like the darker red highlights they look cheeply done, i would spend more time on that since the letters are squared and your lines are rounded and thick they dont blend nicely. other than that fun cool logo!
This is a fun looking logo. I like the sketchy quality it has but you still need to refine the lo-lights or lose them all together. This one is almost there. Nice work.
Try messing with the layout of this, it feels really unbalanced. Keep in mind that most places it will be used (business cards, signage, letterhead, promo items) will have a square or rectangle to work with, and this layout would create lots of empty white spaces. Even now, I see two huge white spaces in the corners that could have been avoided.
I really like the guy. The typeface I'm not so hot on. It looks like the lettering is based off a hand drawing, and my only concern is that it will be difficult to pair an actual font with when it comes time to implement this on business cards, signage, etc. What you have now is a bit inconsistent with thinner strokes on the "O" & "A", but thicker with other letters. I would suggest using an actual typeface for the lettering. You will be better off in the long run, and shouldn't have too much trouble altering it to look like you have it now, with a slight curve & graphic outline.
Lastly, I would make sure the black outline around the guy is the same width as the lettering, for consistency.
Fair to say about the typeface but you also have to consider that many corporate entities have custom lettering in their brand marks and still have corporate acceptable fonts for their publication materials. Not everything has to match the logo font. ;)
True. But when the type doesn't match other lettering within the same mark (widths of stroke all over the board), it looks slapped together without thought. Using a typeface would create a primary type to use right out of the gate, which could later be paired with secondary typefaces. It also just looks way more polished & professional, in my opinion. There is a big difference between correctly drawn custom lettering & what is being shown here. :)
I don't like to be the party pooper, but I'm really not feeling this logo. Overall, I find the symbol super creepy. Looks more like he's grinning his death rather than smiling. He might be tripping on meth, for that matter =)
The font is a mess, as if you tried to give it a perspective twist by hand. As a result the C looks really weird as opposed to the T and A.
Too many strokes of different, and random, sizes. You need to make the whole thing more coherent.
Good luck.