mud doggie

Chip Bondurant | Fri, 12/04/2015 - 03:17

Brief from client

Logo for preppy clothing line( hats, t-shirts, polo shirts, etc. like vineyard vines) This design is for a sub brand (doggie same, attire different) This one is targeting outdoors preppy, four wheelers, dirt bikes, etc. Another is the same doggie with a bow tie around his neck.

7 Comments

Chip Bondurant | Fri, 12/04/2015 - 03:59

mockup design on hat

26 pencils

Katelin Kinney | Fri, 12/04/2015 - 05:13

For me I am feeling a disconnect. First of all, maybe I'm wrong on my impression, but I don't think of anyone who is interested in outdoors, four wheelers or dirt bikes to be "preppy". I can't see them being interested in any clothing/accessory line that presents itself as preppy. And to go with that point...while the colors do seem preppy to me, this again doesn't seem like a color scheme that would appeal to someone who likes getting muddy or dirty in the outdoors. The name on the other hand works really well, and I can see that connecting with a lot of the demographic you described. So, while I think the logo is just fine technically, I can't see how this will work into a brand identity that would be appealing to your target market. Outdoors and preppy just do not mesh, and if there is any overlap at all then it is a super niche market. It's like you're creating a brand for a preppy golf attire company and are just saying that it's supposed to appeal to the four wheeler/dirt bike crowd.

Log in or register to post comments
marked as helpful

233 pencils

Waffles | Fri, 12/04/2015 - 17:11

Personally, I am imagining four preppy guys in full preppy attire, polo shirts, sweaters over shoulders, pressed pants, and toothbrush cleaned white trimmed shoes, all off-roading in a golf cart.

Chip Bondurant | Fri, 12/04/2015 - 07:56

Thanks for the great insight and informing me my doggie has an identity crisis. It reminds me of how important colors play in a logo and brand.

I have been working on 5 different versions of the logo for different markets. The name of the brands are slightly different. All use the basic doggie. The colors are where I need to target the specific consumer.