Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

My new Coffee Label

MountainRidge | Fri, 01/22/2021 - 22:04

Brief from client 

I am looking for feedback on the design and font selection for this new label

1 Comments

Shawali's picture
1379 pencils
Shawali | Sat, 01/23/2021 - 12:27

Right off the bat:

- too many different fonts and elements.

- too many different font weights and sizes.

- bad use of the white space.

- bad hierarchy of information.

Your logo is really cool and this label doesn't do it justice. Keep things simple. Boil it down to the bare minimum. Do you really need that shape of Ontario? (Hint: no) Do you need that whole paragraph at the bottom to be this big (again, no) Same with the line about the weight.

The logo shouldn't be the main focus on this label but it's still struggling for attention against the Arabica label, the "single origin" mention which also disrupts the reading path and the Ontario shape. The main focus should be on the name of the product.

Version history

  • Version 1

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.