NBS
KiwiChoo | Mon, 02/03/2014 - 12:35
Brief from client
So my client needed a VECTOR logo drawn up for her new nail design company. She specifically asked for something that was dark, elegant and had TONS of bling/ sparkle... i added some turquoise as it is her fav colour...
I do however think i have gone overboard? something is not working for me on this? any USEFUL advice?
5 Comments
HOLY SH*T!! is this all vector? anyway its a hard brief, but i think this is not the solution, even when i imagine everything in black. There is no link with nails or what so ever.
Keep it with a simple symbol and then ad a subtile "Bling" that will be my advice.
But i know this is gonna be a very hard one to crack!
Succes!
OMG! Please try to mke it simple....dont know how sorry! whats with the background? should it be this leather stuff? Tryed something plane? maybe with some distressed flava...
Try to use maximum 2 Fonts including the blip
It would be easier to start again.
Firstly, what you have created is not a logo, it's too complex.
Secondly, lets think of this logo as Luxurious instead. To me, bling means tacky working class luxury.
Third. What a client likes, may be at odds with what is right for the brand. You want to please them, but you're the professional, so tell them what is right in the nicest possible way.
4th. Simplify, simplify and simplify. As above, only 2 fonts and leave the background out. You can add this kind of thing to the design of other marketing materials. If your logo doesn't work as a black silhouette, it's probably too complicated still.
5th. Research. Look at other luxury brands and high-end salons for inspiration.
Hope that helps
Alexi is dead on with his review.
I'll add that you need to sketch, sketch and sketch again before even approaching your mouse. In the beginning only use the computer to find sites like www.logopond.com and www.dribbble.com to look for inspiration. Then, start sketching.
Also, learn about font. One thing I can tell you right of the bat, is to avoid bad amateurish fonts, the which of like you usually find on DaFont. There are sites where you can find professional, well designed fonts for free ( www.losttype.com www.fontsquirrel.com ).
Good luck!
I think you need to explain to your client what a logo is, then do a better job designing a real logotype ( this is like an add, an it´s too much). You did good in adding turquoise, maybe you could used it as a solid color, and leave th "bling/sparle" thing to the shapes... beside i´m a little confused about the "vectorized" request your client did, do you know what your client had in mind when she sked it?.
Talk with your client, and find some faboulous but functioning desing for her.