New easyorange Logo for You to critique
rl55 | Mon, 07/09/2012 - 19:33
Brief from client
Tagline: love, work, play
Values - Integrity, Fun, Innovation, Collaboration, Responsibility.
Business services: 4 areas
a) Business consultancy: Project Management, marketing, professional services, Business planning, Strategy and thought leadership.
b) Computers: Online/ digital/ new media focused strategy and development. Also, includes design and development agency.
c) Communications: Telecoms/ fixed-, mobile-, convergence related marketing strategy, product management, go to market planning, network, systems integration, billing and roaming.
d) Career counseling: To support individuals and professionals to find balance between work and life. And, follow their true passion; helping them convert their passion into successful career.
9 Comments
Looks pretty cool bump up the tag line a bit bigger also maybe make the symbol a tad smaller
It kind of looks a little like the Orange Julius logo, but that's not necessarily a bad thing I guess. The only thing that kind of bugs me is the color of 'play' - I'd suggest staying in the orange/yellow family. The pink kind of clashes.
Also, maybe change the color of either 'easy' or 'orange' - keep one of them orange but make the other word a yellow/orange or something - I think it might look better. And maybe move the subtext down a little- it's kind of close to the name.
I like it. But I have to agree with saraqroxy, replace the pink with a orange color family. And I think that whn you have to reduce the logo, that tag line will bo vanish!!!!
I think the symbol of the Orange is way too large. I agree with previous comments about the colours. This logo has 5, possibly 6 colours (all depending if the periods match the leaf). You have to consider printing costs as well. Is it necessary that this be a full-colour job or can you get the same effect with 2 colours only? (orange and green). I think its not necessary to have the tagline in 4 colours. Put the tagline all in green, see how that works
Tazmanean has a really good point- both about the tagline possibly being all green AND the orange is definitely too big. I'd say reduce it to 75% at least!
Im not sure about a green tag... but I agree that the symbol should be smaller. This is just an example
I MUCH prefer this as a 2 colour logo.... I think it works well!
Tanks Taz! :)
I think the icon is great, but I agree with the others about the size in relation to the name. I think it can still be large, but the name should come out from underneath it a tad. Maybe 1 or 2 characters on each side?
I'm not sure about the leaf on the orange. Maybe it should be facing the other direction, but it's more likely that it should be about -15º from where it's sitting now. So that it's on the same angle as your e.
I'd say drop the tagline from the logo. Is it really that relevant to it? A tagline can be fine in a business, but "love, work, play" doesn't mean anything to me when it's next to easyorange. It's kind of a waste of space.
In regards to the esayorange typography, it needs to get changed. It's much too stiff and bland in contrast to the icon. I like the all lowercase idea, but I'd change the font and increase the weight. Try green on easy to separate it from orange. I think that will connect the icon to the word more too. It would be great if you found a font that was written at the same angle as your e in the logo. Or if you made it yourself.