New Hope Love
heatheradesign | Sat, 08/11/2012 - 03:22
Brief from client
New Hope Love is two hearts wrapped around ribbon. One being smaller and the other bigger to show the inner support and guidance. Also conveys protection, trust, love and hope. This logo is for sale. Any feedback at all is appreciated
4 Comments
good start... I would lose the top heart, you should really only have the one heart as a focus point in this instance. I can see you are trying to make the smaller heart part of the ribbon curl, but it is not working. Unless you can improve it and make it flow more naturally.
Typography. I think the 2 different fonts work, need to position better though.
The top font tends to be more dominant then the bottom, but in this instance the bottom is more dominant.. i would also make the top font a tad darker then the bottom..
I guess LOVE needs some kerning.....agree with carlgoldson about the top of the heart. Also choose something to align better with LOVE try playing with the position a little.
Seriously whimsical.
I'm not usually one for pastels, but somehow the colors you've gone with are really quite nice. I agree with carl about the symbol needing some work- I don't quite see two hearts wrapped around a ribbon at all. The pink heart could maybe either be moved or taken away completely.
I'm not a huge fan of the "new hope" font but I do like the "LOVE" font. Would you consider a stronger font for "New Hope" - something less Bradley Handwriting (or whatever that one's called)? I also think that you need to work on the spacing of the whole thing. It seems like the text isn't really connected to the symbol, and the text itself is almost too spaced out as well. (Not up and down, but spaced out like you have the side to side kerning set to +20 or something!?)
A really nice start though, I hope you upload more versions.