New Story Nursery
Katelin Kinney | Fri, 11/20/2015 - 21:50
Brief from client
For my own practice. This is a brand for a nursery/plant seller. Story book themes will run throughout ads. (Create your own secret garden, grow your fairytale, etc)
7 Comments
Wow, what a difference!
Okay, so right off the bat I notice the hand-drawn element which I like. Now you have the problem where the text doesn't fit anymore. I'd select a font that was either handmade, or emulates that look–like a script font.
I'm still not crazy about the colors. It seems too dark and gloomy as it is right now, not gentle and inviting.
I look forward to the next version!
Ok I'll do a version later tonight with the font switched to match the hand drawn. In the meantime here is another option that lies in between. What about clean lines with variant weights? I think this takes away the problem of the font clashing, however it does cut out the hand drawn feel. I'm thinking I can still pull that into the brand though in other ways. My portfolio has a few hand drawn logos in it already, so I was worried about making myself look repetitive.
Think of it as a style. You don't see many handmade logos these days, so I don't think it hurts, but I'd at least make sure your portfolio is diverse. It doesn't mean it can't work here. I'd say judging your logos on a case by case basis is more important than worrying about repetition. Make choices based on what's best for your work, and worry about how similar they are. I think it happens to everyone at one point or another.
I would like to see the symbol be a bit more defined and a little more recognizable. Is it trying to be a seed or a flower? Not sure. I do like this one a lot more, but I definitely do not like the center gizmo.
Maybe you could replace the seed by a very young plant, that still is a seed but also has some leafs.
Am I the only one who sees a vagina here?
Sorry =)
Cut it out, Felix! :)
Damn it, now I can't unsee it. Luckily this isn't the latest draft!