Octa Tech

Well what I can tell you right off the bat is that it just reads "tech". The symbol can't really replace a word. People need letters to read =)

To be honest I don't this is working. It feels like this has been done straight on the computer without any research or more importantly sketching. And I'm not talking about doodling a few shapes on a single piece of paper. I mean hours upon hours of drawing to flesh out potential ideas that will need to be refined.

Also, you want to avoid cheesy effects like that drop shadow thing you put under the word.

Globally, this feels rushed, unfinished, poorly thought through and that colors come right from the 80's. What you need to do is to restart from scratch, this time with a proper creative process which goes a little bit like this :

First: research. Check out the market for this kind of business. Who are the competitors? How do their logo and general branding look like? What trend can you identify? What's good, what's not? Know your shit.

Then, inspiration. Creativity is your vehicle to achieve greatness and inspiration is the fuel you need to get it going. Peruse the web with the mind of a wolf in a sheep nursery. Check out sites like www.LogoPond.com, www.Dribbble.com, www.FromUpNorth.com and get yourself an account on www.Pinterest.com. With a good fix of inspiration, you should feel creativity flowing through your veins and feel like a total badass.

Third step. The most important step. In the history of steps, this is the importantest. Sketching. Let me repeat again. SKETCHING. Take a pen and make every single piece of paper your bitch. Sketch like their's no tomorrow. Sketch like your life depends on it. Sketch hundred of ideas, whatever goes through your mind. This is how cool ideas will almost magically pop up in your mind and also how you will learn to translate these ideas on paper. I know it can be frustrating sometimes when you have a cool idea in mind but feel unable to put it on paper. Sketching will help you to just do that. So do not hesitate to spend days on end doodling away.

The last part is execution. Refine, scan, refine, rescan, execute. This is how knowing Illustrator comes in handy. It just comes with practice and experience. If you're going for handmade typography, refining your logo with trace paper is super useful too. There are tons of videos on YouTube about that.

Apply this creative process to all your logos. Make a lot of them. You'll make mistakes, you will fail but more importantly, you will learn. And before you know it, you'll be able to achieve good looking logos.

Keep it up!