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Olathe T-Shirt

Brief from client 

Updating older logo to something a little more modern. Trying to keep the 3 stacked shirt with a trophy image inside because we have used something like this for 30+ years. This is version 1.0 so tell me what you think. Link to current logo below.
https://pbs.twimg.com/profile_images/1719721107/ott-logo.jpg

I liked the idea of working a t-shirt into the word t-shirt. Let me know what you think.

9 Comments

hueroth's picture
247 pencils
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uu, much better than the first one, good job. Shoun has a point tough about the crowd of fonts. I put a thumb up for the fonts but it can be improved.

CAMOBAP's picture
47 pencils
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You nailed this one, congratulation! I don't mind three different fonts, it works.My only knit picking would be to fill a few little gaps of white leftovers with that outline in letters: bottom of S,center H, R.

xKillswitch's picture
424 pencils
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It looks like my comment on the previous design wasn't necessary, as I didn't notice this version before posting, but I think it was still a valid observation for anyone reading :)

Good improvement, and I agree with narrowing down your typefaces.

CAMOBAP's picture
47 pencils
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Good point, KillSwitch. Also, want to add to my above commentary - that if , in fact, this one would be chosen for embroidery - all these small white gaps between a letter and an outline inside three letters ( S,H,R ) would be a nightmare to work with.

scottkramer81's picture

On stuff like this we generally add an outline and sew it as the color of the shirt. It will actually look better than the digital proof that the program outputs.

CAMOBAP's picture
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That looks super nice, thank you!

Shawali's picture
1378 pencils

This doesn't look too bad. But "Olathe" should be more prominent than "t-shirt". The name of the company is what makes it unique. Everybody can have "t-shirt" in their logo. Remember that a logo shouldn't be as informative as it should leave a lasting impression.

scottkramer81's picture

Olathe is a City. Since 90% of our business is local I was thinking T-Shirt should probably be the biggest, but I will defiantly try this as well. Thanks for the input!

Shawali's picture
1378 pencils

Ho I didn't know it's a city. Well it makes sense then. Good job =)

Version history