Optimum Medical new branding
salamandrax | Fri, 10/04/2013 - 16:09
Brief from client
New branding to reflect company's friendliness in relation to the customers.
Inspired everyday healthcare products that are focused on making the user experience the best it can be.
Optimum Medical are a manufacturer of a range of medical devices and consumables for the global healthcare sector. Supplying NHS and private hospitals, care homes, GP surgeries and retail pharmacies, we offer a diverse product portfolio to both domestic and international markets.
3 Comments
I like everything except for the tail coming out of the symbol over to the O. It's very distracting and I don't think it's adding anything.
I agree with Jon about the "tail". I think one reason it doesn't work is because the letters are very bold and there are no sweeping elements (not that there should) between them.
So far pretty cool idea, only think that does not feel natural is that swoosh coming off the symbol over the O it feels forced, play with that to give more natural flow to it. :) pretty cool like the color scheme.