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Over The Wire

Brief from client 

Australian Telecommunication company

9 Comments

Stephen Fitzgerald's picture
405 pencils
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i am not a huge fan of the font and whats wrong with the O?

oscarthegrouch's picture
94 pencils
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I like the symbol but you should really choose a nicer font. Also the kerning needs some work...

ronieule's picture
4 pencils
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está bem estiloso a tipografia combina bem sim com a ideia que a logo passa a mostrar, é bem ousado é isso que a logo se diferencia com sua própria maneira de ser, dá para entender bem a separação das palavras, parabéns!

Shawali's picture
1379 pencils
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No, too complicated. Restart from scratch.

There are too many elements happening at the same time. That weird looking O, the symbol, these two fonts that really don't complement each other, the atrocious kerning.

hueroth's picture
247 pencils
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OOO oooo......choose better font, the composition is good but the ingredients suck bad. Play less with fonts. choose one from neville brody (grafika) or something like avantgarde and use just one, The symbol would look better without effects.

Theo Brockmann's picture
121 pencils
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Sorry to say, but this logo does not spell out telecommunication to me... I therefore have to agree to above comments - start over.....

Theo Brockmann's picture
121 pencils
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Sorry to say, but this logo does not spell out telecommunication to me... I therefore have to agree to above comments - start over.....

ronieule's picture
4 pencils
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It will be a waste of time, but show that you are good, show another

Gigafrost's picture
63 pencils
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It seems like the font you used has normal kerning, but you scrunched an already thin font even closer .... together? Thin fonts look best when they're equally kerned, and on that note, just wide enough that you can clearly distinguish the letters. Think of it like a kiss. It can't be too much, or too little - it has to be just right :D

Personally I will have to say that the "accompanying symbol" doesn't work here. You're best bet is to stick with the stylized "O" and move on from there, scrap everything else though lol, oh and a better font choice would really help! You're colors could also be a little more improved. So for something warmer maybe?

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