P2 Capital Funding Group Inc.
lytlgrl | Thu, 08/06/2015 - 15:25
Brief from client
Client wanted new more contemporary feel to current logo. P2 represents the two "P's" of the client's initials. His company provides private funding and insurance brokerage. You can see the original logo at p2funding.com or p2commercial.com
My idea was based on the the pie graph, where subliminally p2 helps you get your piece of the financial pie.
4 Comments
This is one of the many color options
Just wondering if I did something wrong. Trying to figure out why I'm not getting any support with critiques on my work. Are they that bad that they're not worth your time?
Sorry, I had a lot going on this weekend.
I don't think any of your logos for this really work. The middle one is the best of the bunch, but they are all a little flat and uninspired. I think you started on the computer and not with sketches. You need to abandon your ideas of what this logo should be and work to what it could be.
I know you have designed some logos before, but I still think this will help you.
You will get my list of things to do. I really think it will benefit this logo and help you.
1. Research. - Look at logos. A bunch of Logos. Then some more logos. (Charlie has a great list of sites: www.logopond.com www.dribbble.com www.pinterest.com)
2. Brainstorm - Take the company name, as well as some of the things that they are about. Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Dinosaur + cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until see see some sketches! ^-^
Good luck!
Honestly and truly, I did about 10-12 sketches before I ever turned the computer on! I would post them but I don't think this is the forum for it. But I'll come back with some new versions and take your advice. Thank you so much for responding!