Peakock Design
becc86 | Wed, 01/04/2012 - 19:45
Brief from client
A new design firm that wants to reach the peak and potential of their creativity, to satisfy their clients. (needed to have peak, start with "p" and be modern)
Not sure if the logo reads right with the intentional spelling mistake. Need thoughts before I pass it along to the company. Even looking at the german word "Pfauhahn" to complement the design.
5 Comments
Well done on doing some excellent work, but I'm afraid there's something off-putting about the shape of the form, especially the middle shapes. I wasn't sure what it was at first but I thought about it for a second and it could almost represent... I'm sorry to say... a vagina.
Just make it look more peakock than peagina by doing something about the oval shapes in the middle... the feather shape outside them is fine.
It's a good idea- but as said above- the symbol isn't pleasing to the eye. I didn't get the vagaygay out of it : )- but I can see it now- Rob must have been a 70's kid like me : P. It just looked snarly to me. Not the elegance a peacock feather brings to mind.
I don't think the spelling is working - to answer your question. Maybe PEAKing? A play on the high quality? There are graphic possibilities there. Top of a mountain or crown... Something to think about.
"Design" is too small and the underline isn't necessary.
These colors work- but not for a peacock feather. .
It's an interesting challenge- good luck.
Thanks guys, appreciate your feedback! I got a good laugh out the whole vagina thing.
Symbol looks like an angry octopus preparing to devour anyone who looks at it.
Not very uplifting or friendly but certainly memorable.
This color split between Peak & ock looks funny and reads even worse.
Anyhow, it looks a bit crazy and if your agency wants to project that, it will work, if not, you failed.
Kerning needs fixing and also look out for the negative shapes. They are misleading.