Perigreen Safe Fooods
Brief from client
To create an intuitive logo for a zero-toxin chemical vegetarian food in India.
Challenges:
To convey the idea of safety and vegetarian food in the masses.
Solution:
We have come up with the element that anyone can understand - A check mark (or a tick mark). We have also used the color green to reinforce the idea of safety that we have already presented.
Result:
The brand was accepted easily into the public and this resulted in lesser branding effort and lower budget for the same brand penetration.
Client:
The client was more than happy with result it provided.
About the Agency:
Inno Garage is a brand consulting agency based out of India. With an experience of over one decade in brand consulting and having served over 2000 clients, we are are completely prepared to take up any branding work.
http://www.innogarageconsulting.com/2013/01/brand-consulting.html
13 Comments
if you drop the drop shadow...... it's still spam
Looks like 2 logos for the price of one, no wonder they were happy.
<rant mode>
"The client was more than happy with result it provided." Why even bother posting this logo here, then? You think because he liked it, we're all gonna say "wow great job man!"? If making the client happy was the sole goal of this business, the world would be filled with crappy logos in Comic Sans.
The aim of this site is for you to get some feedback on your work, to help you improve it and learn a few stuff along the way (and boy don't you need to learn!). It certainly not a mean to advertise your business.
If you had come up with a really good logo, why not, we might have gave you a pass, but this logo here is pretty bad, which is a bit surprising given that it was created by an alleged "consulting firm" and not by a student (as all indications seem to point at)
Like Alexi pointed out, it looks like there are two logos scrammed together. I wonder how long you spent working on that symbol. Say, 2 minutes, tops? I'm ready to bet that no market research, no strategy and above all no preparatory sketches were done beforehand. What is it supposed to represent anyway? Looks like some kind of soaked macaroni. Ho and that terrible, gimmicky and amateurish drop shadow effect is just the last nail in the coffin.
If you want to be taken seriously and get some real help on this site, start by removing all links to your own website and post your logos before you present them to the client. That way, you'll get much needed feedback and pointers to help improve your designs.
</rant mode>
You're on fire today!
;)
Amateurs parading as professionals always get me all fired up =)
LMFAO! Soaked macaroni. Comic Sans. Don't forget Brush Script and Avant Garde. Ugh...
you forget the Papyrus typeface one of my personal favorites :D
Ah, touche.
Jokerman. Your argument is invalid.
DAMMIT!!! You went from macaroni to a limp noodle. You don't fight fair. lol
Where can I vote for this?
youch!
LMFAO DAYM BEST RANT THREAD EVER!!! :D
VERY WELL DONE GUYS LOL
GETTING ALL THUMBS UP FOR ALL THE COMMENTS NOT THE ART... lol