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Personal business logo

Brief from client 

I want something that looks professional and shows design ability.

This is a logo I plan to use for my freelance graphic design work. I was attempting to show strong contrast in the typefaces, in upper vs. lower case, and in the black vs. white backgrounds. The red in "graphic design" is meant to highlight that element.

10 Comments

ricardozea's picture
22 pencils
Idea
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I like your idea of combining both typographic feelings.

The problem I have with the typography is with the script typeface. It's a bit hard to read. Have you tried the 100px test? Take the longest dimension and shrink it to 100px, see if you can still read the text. If not, something's up.

Not sure about the red on the black. Between the two colors there is certainly contrast (http://leaverou.github.io/contrast-ratio/#red-on-black) but the thin typeface isn't helping the legibility.

I like the bold font on top and then the block it sits on, it conveys a "strong arm" :)

xKillswitch's picture
424 pencils
Idea
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Typography
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Colors
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Combining typeface like this is actually NOT a good idea. It's a fad that got left behind in the 90s, so I would abandon that style. This also needs a better color palate.

I'm also not very fond of the stacked lines, feels very plain. For a graphic designer logo, I would expect a much more clever approach. See if you can sketch something up for a symbol, or at least play around with different typefaces.

Good luck.

darkreixor's picture
76 pencils
Idea
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Symbol
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Typography
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Colors
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it looks to dark and really really impossible to read, and i dont think overall this design work it looks outdated.

karmstrn's picture
5 pencils

there is no symbol there.

Waffles's picture
233 pencils
Idea
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Symbol
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Typography
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Colors
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No one should ever present themselves with a logo that has red and black contrast. It is a very bad idea.

But for a graphic designer to use red and black contrast their logo. That is blasphemy. The graphic designer mafia will seriously come and break your Caps Lock if they see your post. Change this quickly and with one eye looking behind you at all times.

karmstrn's picture
5 pencils

There is no symbol.

Shawali's picture
1379 pencils
Symbol
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I really don't like the symbol.

karmstrn's picture
5 pencils

What symbol?!

Cesardesign18's picture
58 pencils
Idea
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Symbol
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Typography
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Colors
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Sorry friend this bothers my eyes when I saw it.
start again there may be better ideas.

karmstrn's picture
5 pencils

Okay, but there is no symbol.

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