Pinky Boutique

i think you've made a huge improvement! i hated the last one, thats why i didnt comment on it, but i like this! i just think the subtext would looker nicer in a deep purple to go with the pink. The grey is quite hard to see. Well done :)

Totally Agree with M@
HUGE IMPROVEMENT!!

This is a vast improvement over the last version. There is something about the "K" I don'l like. I think it's the horizontal bar before the legs. The "N" and "Y" create nice angles but the "K" is different. I like the grey color but could be darker.

You have definitely stepped this one up quickly. Vast improvement. I do agree about the "K" looking funky but a little tweak in Illustrator can fix that up real quick.

Actually I think the K is fine the way it is, gives it just a tiny bit of flair. But I seem to be in the minority :)
And I definitely would not change the subtext to purple! Darker gray would be easier to see, and you might consider bumping up the thickness a little bit too.

Yea you've definitely turned this into a logo.

But is it just me or does "SPARKLE" have different letter spacing than "BOUTIQUE"? Maybe I'm wrong but boutique looks a little bit more spacious than sparkle.

The grey is fine but you might need to go with a heavier font weight or little bit of an offset.