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Plaza Lago Real
merkactivos | Thu, 08/30/2012 - 20:54
Brief from client
Logo for a shopping centerthe objective is to represent graphically the brand name
I do not know what Lago Real means, but it looks like they are selling swimming pools - however, the artwork is done nicely, but I 'm afraid it is a little too much detail.
I like the concept and the technical execution, however, I agree that the elements do not really flow well from one to the next - 4 disjointed elements. If there was a way to pull the 'plaza' and crown into the design more, I think it would be stronger.
I also agree, a bit, with the idea of lightening, slightly, the reflection/water.
I would definitely reduce the opacity of the reflection- I think it would make the name of the place stand out more and make it less busy. And I agree that plaza needs to go... somewhere else. I'm not positive as to where, but just SOMEwhere else!
I'd also like to see the "plaza' maybe in all caps and moved somewhere else as well. For some reason I don't like it all lowercase. Overall, I think it it's a nice logo, and if you gotta use the crown, then I won't repeat the comment that someone else already made about it being overdone! :)
9 Comments
crown is over done i think
maybe wash out the waves in the bottom to stand out more!
thanks for the comment. I know it hurts to the crown, but it is a customer requirement.
I do not know what Lago Real means, but it looks like they are selling swimming pools - however, the artwork is done nicely, but I 'm afraid it is a little too much detail.
The translation is Royal Lake
Align Plaza with Lago.
I see four separate elements that don't come together to create one idea. Can you bring everything together?
I like the concept and the technical execution, however, I agree that the elements do not really flow well from one to the next - 4 disjointed elements. If there was a way to pull the 'plaza' and crown into the design more, I think it would be stronger.
I also agree, a bit, with the idea of lightening, slightly, the reflection/water.
I feel it is close, but not quite there yet.
I would definitely reduce the opacity of the reflection- I think it would make the name of the place stand out more and make it less busy. And I agree that plaza needs to go... somewhere else. I'm not positive as to where, but just SOMEwhere else!
I'd also like to see the "plaza' maybe in all caps and moved somewhere else as well. For some reason I don't like it all lowercase. Overall, I think it it's a nice logo, and if you gotta use the crown, then I won't repeat the comment that someone else already made about it being overdone! :)
wwoooww ... very good reviews, thanks, I had many ideas to improve the design.