Primrose
primrosegtr | Mon, 05/22/2017 - 17:42
Brief from client
An online gardening retailer that stocks everything you need for the garden.
The brand should be intelligent, fun, trustworthy, affordable and classy.
Updated version with a more handwritten and hand drawn feel.
1 Comments
I mean, this is better than the first version. From there, there was really nowhere to go but up.
However, a few more pointers.
Your flower looks like clipart, and based on the lines I have a bad feeling that it is clip art.
The brush styled font is very popular, however if you're going for a hand drawn look, my motto is to actually make it hand drawn. That gives it a much more personal and organic feel.