Projeto futuro
Patricia Pereira | Tue, 12/04/2012 - 12:46
Brief from client
soon to campaign for social institution where denotes desire for change towards a bright future
Based on breefing, decided to break with the archaic image that was created and give an image of modernity and innovation. The choice of color (golden) was my option to take a picture bright future and diagonal stripes act almost as a launching pad to take off old habits too marked in the institution. As for the lettering, I chose two fonts: Museo 300, 500 and 700 demonstrate that modernity and innovation of the ideas of young people and Coolvetica, timeless font, a variant coolest where I intend to represent the values of the institution where the feedback users.
1 Comments
Museo! One of my most favorite fonts! Love it!
Still I will have to be as little nit picky and say that the lines are a little too thin for me and there's too many of them, so at small sizes it will blend together and you'll totally lose the main point on why they were there. Perhaps 3 very bold lines in parallel is all you need here - so it doesn't look so generic :D
On that note, You can try making the font white so it blends into the lines and overall shrink your entire logo by 30%, I'd love to see what it will look like on a white background and not "becoming the background"!
Keep it up, liking the direction of this so far :)