Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Pumas UNAM new logo

Brief from client 

The Pumas UNAM fans aka "Rebels" wanted to have a new alternative logo for their soccer team. They wanted something that reflects the real identity of the soccer team Pumas UNAM. They asked for a new and better logo with basis, meaning and originality. They were very excited with the result.

Pumas UNAM new logo for the fans.

10 Comments

JonAtkinson's picture
217 pencils
Idea
updown
Symbol
updown

It looks more like a kitten than a puma. The symbol also is way too high in the triangle. It should be visually centered. With a sports team you would usually think more aggressive as the team is fighting for victory. I would keep sketching ideas. Make it growl instead of meow.

Shawali's picture
1378 pencils
Idea
updown
Symbol
updown

I agree with my pal Jon. It looks more like a pictogram of kitten than a logo.

Globally, it doesn't look refined enough. Maybe you are still in the early stages.

I see a guy rising his arms, keep it, it's a good idea. Change everything else.

Good luck!

unterm rad's picture
91 pencils

I agree with the above comments... it's not fierce enough. Make it roar instead of purr!

As Jon pointed out, the head shouldn't be centered in the way you've shown, it needs to come down a bit closer to the bottom.

Also, the drawing itself is a bit sloppy. I can tell you've drawn three circles and tried to connect them, but you've missed the nodes and the circular parts bump out a bit too much. I don't really like the lines coming up toward the eyes; they are far too thick and awkwardly placed close to the eyes.

I wouldn't scrap this altogether but it needs more development. Keep posting new versions as you work, I'm interested to see where you take this.

maneck's picture
Idea
updown
Symbol
updown
Colors
updown

LITTLE AESTHETIC NOT ATTRACT THE PUBLIC
CONSIDERING THAT THE PUBLIC IS ME: D

webhunter's picture
47 pencils

THIS IS THE THIRD TIME THAT I CAUGHT YOU USING CAPITALS

heymie15's picture
28 pencils

Kitten crossing sign?

Lark's picture
2 pencils
Idea
updown
Symbol
updown

The concept is alright, but you definitely need a cat that looks more fierce for your purpose, and another color would be a nice addition. Keep the ears so that you can tell it's a puma, but make most of the other shapes sharper; make the whiskers longer and pointed, make the extension of the mouth connected to the eyes pointed instead of rectangular, make the eyes less round and more almond-shaped, move the nose downward to show the longer snout, make the chin into an oval curved upwards instead of a rectangle with rounded edges. Another color would be great, so you might add fangs. And of course, move the cat downward and perhaps increase it size a bit, too. I'll include a really quick alteration based on your design (and I mean quick, so while it's by no means perfect, it'll show you the changes I'm trying to describe).

Shawali's picture
1378 pencils
Idea
updown
Symbol
updown

Haha, that's pretty good, though the cat went from cute to straight up evil =)

korzi's picture

Yo hubiera puesto una KITTY (I would put a KITTY)

ed3000's picture

creo entendi la idea del concepto y me parecio muy buena,una oposición a la imagen del puma clásico haciendolo gatito ,y su adaptación me pareció muy buena,sobre todo la idea,creo que hasta ahorita no había visto una propuesta así./I understood the idea of the concept and I think is good, opposition to the image of classic puma is a kitten, and I found very good adaptation, especially the idea, I think until now I had not seen such a proposal.

Version history