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Push It

Brief from client 

is a development company of audiovisual projects,
their target are TV people and relating to advertising people
sorry for my bad English

is the first image of the company, I want to give them a fresh feeling, but it also looks like a signature for more conservative customers, the rocket is the creative impulse of their projects

5 Comments

hueroth's picture
247 pencils
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i like it very much, the speed, the line , the vibration...all of them. The rocket is pretty small and it might not be so easy to see it in smaller scales ....i would make it a little bigger :P. Good luck

Shawali's picture
1379 pencils
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For once, a logo that really matched the description! I love it.

But I would get rid of the rocket. It's more a gimmick than anything doesn't really relate to the rest of the logo and the brand name.

And if you really really want to keep it, I agree with Hueroth, make it bigger.

I'd also tweak that U which is a bit too close from the P and too far away from the S. It kills a bit the dynamic of the logo. I would also work a bit more on that i and its ligatures, which doesn't seem to flow as well as the rest.

Beside that, excellent work.

Alpreacher's picture
57 pencils
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Agree in all points with Shawali. It's nice, but the rocket needs to fly away.

divipoco's picture
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without reading the name the "P" looked like a "G" to me

andresozz's picture
1 pencil

thank you all for your comments and your reviews ... (sorry for my english) your comments helped me a lot, especially the comment of space between letters, the rocket is a request from my client because the logo will be formed as the rocket smoke in an animation

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