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RARA PHOTO

typopotamo | Thu, 01/22/2015 - 19:29

Brief from client 

logo for a photographer

9 Comments

darkreixor's picture
76 pencils
darkreixor | Thu, 01/22/2015 - 19:46
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i can't read what's on the left, why the blur?

typopotamo's picture
typopotamo | Thu, 01/22/2015 - 20:39

is related to the depth of field photographs

Waffles's picture
233 pencils
Waffles | Thu, 01/22/2015 - 20:51

I am sure a photographer would not want to be associated with blurry pictures. Just a thought.

xKillswitch's picture
424 pencils
xKillswitch | Thu, 01/22/2015 - 22:54

The blurriness is not a good tactic for logos.

typopotamo's picture
typopotamo | Fri, 01/23/2015 - 11:03

Thank you for your feedback. I understand your criticism, and even agree with them, but the logo is not a normal photographer (events, product, ...) is an artist whose personality has to do with the image of the logo ...

xKillswitch's picture
424 pencils
xKillswitch | Fri, 01/23/2015 - 15:17

I've learned it's important to communicate these concerns with the client. If your client knew how to effectively design a logo, would you be commissioned? Diplomatically explain the drawbacks of having a blurred appearance in a vector space.

darkreixor's picture
76 pencils
darkreixor | Fri, 01/23/2015 - 22:00
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totally agree but i've dealt with customers who don't wanna hear anything....They've pictured what they want in their head and don't care about anything else :O

xKillswitch's picture
424 pencils
xKillswitch | Fri, 01/23/2015 - 22:27

Have you tried discussing the issue with them? I know a lot of people can be set in their ways, but I've found there's a certain amount of trust that a client gives you. Sometimes they give you the benefit of the doubt, since you have experience and knowledge on your side. But sometimes there's one or two things that you just can't agree on.

Here's what I would do: give them both options. Not only should you present the two for comparison, but explain that there is a time and place where a blurring treatment could work in an advertisement design or something, with a clever tagline related to clarity. For business cards and other smaller forms of media, the crispness of the logo is essential for readability. Blurriness and gradients simply DO NOT WORK for certain things.

Best of luck.

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Tue, 01/27/2015 - 01:42
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I feel the blur needs work.
Its TOO blurry on one end and No blur on the other... Find a happy medium and don't go the the extreams

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