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RCC
nardus101 | Thu, 08/30/2012 - 15:24
Brief from client
Logo revamp option - a company that started out as road contractors and build themselves up to a leading engineering company..
sorry i dont like it.. i dont understand the grey shapes that turn the c's into boxes and also i didnt no they were c's until i looked at the title of the critique. I dont like there being no dots on the i's either, if you want the font to be straight at the top id just change it to CAPS. Maybe im being a bit harsh but im just saying its not to my taste at all
I like it but I would def scrap the "R" altogether and just use the red boxes as the symbol above some type. The typography is so blah with this so I would go just start 'fresh" with only the boxes and see what you come up with because the "r" and the typography take away from the symbol.
I gotta agree with Theo.... I kinda like it :) Granted the R could match closer to the C's as per Marcelo's suggestion. I also prefer the text underneath without the dots over the i's. Before I clicked to read the comments, I thought to myself.... Hey! Nice one! Even after reading the M's and Eleven's comments... I gotta be me! Good Job Nardus
While the R does not 'match' the CC, I think it works - if you wanted it to 'match' more, I would keep the angular top right & just make the other corners come to hard corners. Currently the angle of the top right reflects the angle found in the Cs.
The one change I would suggest as a 'must' is the "s" on "pioneers" should end at the end of the point of the second C, currently they're close, but not right and it looks like a mistake and fights too much visually, it is not comfortable. Other than that, I like it.
7 Comments
Good! - very straight and precise - like engineering should be. - I like!
The R is not the same font of CC. Agreed? Did U see the corners?
sorry i dont like it.. i dont understand the grey shapes that turn the c's into boxes and also i didnt no they were c's until i looked at the title of the critique. I dont like there being no dots on the i's either, if you want the font to be straight at the top id just change it to CAPS. Maybe im being a bit harsh but im just saying its not to my taste at all
I like it but I would def scrap the "R" altogether and just use the red boxes as the symbol above some type. The typography is so blah with this so I would go just start 'fresh" with only the boxes and see what you come up with because the "r" and the typography take away from the symbol.
I gotta agree with Theo.... I kinda like it :) Granted the R could match closer to the C's as per Marcelo's suggestion. I also prefer the text underneath without the dots over the i's. Before I clicked to read the comments, I thought to myself.... Hey! Nice one! Even after reading the M's and Eleven's comments... I gotta be me! Good Job Nardus
While the R does not 'match' the CC, I think it works - if you wanted it to 'match' more, I would keep the angular top right & just make the other corners come to hard corners. Currently the angle of the top right reflects the angle found in the Cs.
The one change I would suggest as a 'must' is the "s" on "pioneers" should end at the end of the point of the second C, currently they're close, but not right and it looks like a mistake and fights too much visually, it is not comfortable. Other than that, I like it.
I would make the R more like the C's. The R also needs a 3D element to compliment the C's.