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Red Velvet

umdesigner | Fri, 07/21/2017 - 16:46

Brief from client 

Logo for small company, which is dedicated to making and selling cupcakes.

Colors: red, pink and lilac.

Styles: feminine, organic, dynamic.

Like watercolor

9 Comments

umdesigner's picture
3 pencils
umdesigner | Fri, 07/21/2017 - 16:52

Possible gray scale, and black & white versions.

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Fri, 07/21/2017 - 17:06
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I honestly think you should lose the background altogether. That little cupcake is adorable, but that background is just making your logo a big blob. In black it is just really distracting.

I think the background could be cute for packaging, but for the logo I say keep it clean.

umdesigner's picture
3 pencils
umdesigner | Fri, 07/21/2017 - 18:10

Thank you for your feedback, we will take it into account.

unterm rad's picture
91 pencils
unterm rad | Fri, 07/21/2017 - 17:35
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Yeah, this is really good. The cupcake is supercute. One thing, nudge that "V" a little bit to the right and tighten up its kerning. Perhaps the 'R' a tiny bit too. I think it works well on the solid black background, in a deep red color. The gradients won't work everywhere...

umdesigner's picture
3 pencils
umdesigner | Fri, 07/21/2017 - 22:11

Could work solid color in a red, to avoid gradients.
Thank you for your feedback.

Shawali's picture
1379 pencils
Shawali | Fri, 07/21/2017 - 18:31
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I agree with my esteemed colleagues. The ice cream stain like background has to go. It brings nothing good to the logo and just kills the cool thing you got going on between the wordmark and the cute symbol.

umdesigner's picture
3 pencils
umdesigner | Fri, 07/21/2017 - 22:14

Thank you for your feedback and coments, I will take all your observations into account.

j.o.y's picture
238 pencils
j.o.y | Fri, 07/21/2017 - 23:07
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I agree- lose the background, it's taking away from a well designed symbol and type. But the first thing that I noticed was the spacing between V-elvet. The R-ed is not as noticeable but needs closing in a bit as well.
Loving the cupcake guy- simple and cute.

umdesigner's picture
3 pencils
umdesigner | Mon, 07/24/2017 - 20:49

Thank you for your feedback. Im work in it.

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